Top 5 Personalization Apps in Kenya: Q2 2022 Performance

During the second quarter of 2022, the top 5 personalization apps in Kenya exhibited notable performance in terms of downloads and active users. Here’s a closer look at each app's metrics:

APUS System: Theme Launcher from APUS Group saw a consistent rise in weekly downloads, starting from approximately 11.2K at the end of March and peaking at around 24.8K by late June. The app also experienced a steady increase in weekly active users, growing from 24K to nearly 49.4K over the quarter.

Ultra Junk Cleaner by UNCLEBO LTD showed a dynamic trend in weekly downloads, with numbers ranging from 13K to a high of 30K by the end of June. The weekly active users count mirrored this trend, starting at 28.6K in late March, rising to a peak of 48K by the end of the quarter.

Visionary Launcher from lwsoftipl Apps had a more modest but stable performance. Weekly downloads hovered around 4K throughout the quarter, while weekly active users remained relatively steady, fluctuating between 6.1K and 7.5K.

Custom Keyboard - Led Keyboard by AZ Mobile Software experienced a gradual increase in weekly downloads, starting at 4.9K and reaching 3.8K by the end of June. The app's weekly active users saw a slight decline from 16.5K in late March to 14.7K towards the end of June.

Stylish Fonts Keyboard from Wisdomlogix Solutions also exhibited steady performance. Weekly downloads ranged from 2.6K to 4.4K, while weekly active users varied between 12.4K and 14.8K over the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's platform.